Course Name:Search Engine Optimization(SEO)
About the Course:SEO is a process used by webmasters to increase their websites’ ranking in search engines such as Google, Bing and Yahoo. It is the organic or natural way to drive traffic/visitors from search engines. SEO is all about understanding the algorithms of search engines, so you can better organize your content, and search engines can better crawl/index & rank your website/pages to their users. In this course students will learn all what they need in order to properly understand & implement SEO all over your websites/blogs. They will learn keyword research, link building, on-page SEO, off-page SEO, Google Algorithms (Panda & Penguin etc), Google Webmaster Tools, Google Analytic Tool, Bing Webmaster Tool
Course Fees:15,000.
Course Duration: 3 months
Syllabus:
Chapter #1: – The Basic SEO Components & Keyword Research
Introduction to SEO
Overview to the Course
List of top SEO Tools We’ll Use in this Course
Selecting a Nich/Topic + Domain + Web Hosting
Finding the Targeted Audience/Visitors
Keyword Research (Essentials)
Setting up Website
Adding Website to Search Engines Manually
Competitors’ Analysis
Chapter #2: – Complete On-Page SEO
Important On-Page tips
Keyword Research for Single Article
Optimizing single article
Keyword Density
Keyword Proximity & Keyword Prominence
Permalinks + Interlinking + Meta Description & Meta Title
Optimizing Images
Publishing & Promoting the Article
Tracking the Keyword Using Serpbook.com
More Tips in On-Page SEO
Chapter #3: – Complete Off-Page SEO:
How to Build Active Social Media Profiles
Adding & Verifying Website in Google Webmaster Tools
Adding Sitemaps to Bing & Google Webmaster Tools
Using Fetch As Google Tool
Updating the Article to Improve Ranking Quickly
Adding Video Content to the Site for More Viability
Uploading Video to Internet in Order to Create Backlinks
Submission to Active Blog Directories
What are Nofollow & Dofollow Backlinks?
Submitting Articles to Article Directories (For Backlinks)
Blog Commenting
Forum Posting to Create Backlinks (Including Signatures)
Forums Search Engines
Creating .Edu & .Gov Backlinks
Video Blogging to Improve SEO Ranking
Slide Sharing to Create Backlinks
Social Bookmarking (List of 300 Websites)
Guest Posting / Guest Blogging
Magic Ways to Create Dofollow Backlinks Easily (Part 1)
Magic Ways to Create Dofollow Backlinks Easily (Part 2)
Break & Quick Tips….
Chapter #4: – More in Off-Page SEO:
Robots.txt File (How to Create an SEO Friendly one for Blogger & WordPress)
What is Domain Authority and Tips to Improve it
What is Page Authority and Tips to Improve it
What is Alexa Rank and Tips to Improve it
Google Page Rank and Tips to Improve it
What’s Bounce Rate and Tips to Improve it
What are LSI Keywords and How to Use Them
Chapter #5: – Google Webmaster Tools:
Introduction to Google Webmaster
Google Webmaster Tools – Structured Data
Google Webmaster Tools – Structured Data Highlighter Tool
Google Webmaster Tools – HTML Improvements & Sitelinks
Google Webmaster Tools – Search Queries
Google Webmaster Tools – Links to Your Site + Internal Links
Google Webmaster Tools – Manual Actions + International Targeting
Google Webmaster Tools – Index Status + Site Keywords + Remove URLs
Google Webmaster Tools – Crawl Errors + Crawl Status
Google Webmaster Tools – Robots.txt File Tester + Sitemaps
Chapter #6: – Bing Webmaster Tools:
Adding Website & Sitemap to Bing Webmaster Tools
Click Through Rates + Analytics in Bing Webmaster Tools
All other Options in Bing Webmaster Tools
Chapter #7: – Google Analytics Tool:
Google Analytic Tools Integration
Google Analytic Tools Real Time
Google Analytic Tools Audience Overview
Chapter #8: – Google Algorithms:
Introduction to Google Algorithms
The History & Updates of Google Algorithms
Google Algorithms – Quality Content Guidelines
Google Algorithms – Panda & Penguin
Google Algorithms – Panda & Penguin Tips to be on Safe Side
Google Algorithms – Recovering Website from Panda (1)
Google Algorithms – Recovering Website from Panda (2)
Google Algorithms – Recovering Website from Penguin
Google Algorithms – Manual Actions
Google Algorithms – Humming Bird
Google Algorithms – Pirate + EMD + Knowledge Graph
Chapter #9: – WordPress SEO Setting:
Steps to Make Proper WordPress Setting
Top List of SEO Related WordPress Plugins
Other WordPress SEO Tips
Chapter #10: – Important SEO Tools:
SEO Tools – SerpBook
SEO Tools – Long Tail Pro & Moz
SEO Tools – Moonsy.com
SEO Tools – Alexa
SEO Tools – Broken Links Checkers – Backlinks Checkers
SEO Tools – Small SEO Tools
Chapter #11: – Blogger SEO Training:
Complete Blogger SEO Training Step by Step
Chapter #12: – Working as an SEO Expert:
How to Check Clients Website
How to Create Reports for Clients
How to Find SEO Clients
Chapter #13: – How to Find SEO Jobs:
How to Find SEO Jobs on Internet
Working as an SEO Freelancer
SEO Resources & Updates